Ethical Fashion: What, Why and Why Now?

Updated: Feb 13, 2020

What is ethical fashion, why is it important, and why are we just hearing about it now? Well, to answer these questions we start with what is wrong with clothing production today. Most clothing available in stores today is produced in an unethical manner using sweatshop and/or child labour to ensure a larger profit margin. You might have seen a few of my recent fashion posts, its everywhere!

Manufacturers use unsustainable fabrics like non-organic cotton (dubbed as natural, it accounts for almost 25% of all pesticide use) and polyester (which is a petroleum by-product).

What is Ethical Fashion? Ethical fashion is that which is produced using: fairly-paid and fairly-treated adult workers; sustainable fabrics and materials like organic cotton, hemp, bamboo, and reclaimed or recycled materials; low-impact fiber-reactive dyes or vegetable dyes; respect for a healthy environment and/or product for the farmer, the assembler, and the wearer of the clothing.

Why Ethical Fashion? We are all responsible for how our own lifestyles affect the environment (Obvs). Simple measures can be taken to achieve big changes by simply switching our buying patterns to include products made of low impact materials. Positive pressure on businesses who have yet to voluntarily clean up their acts is very easily applied by simply choosing not to spend money on their products, and helping ñ little by little ñ to grow the businesses who have made an explicit commitment to responsible business practice.

Why Now? The wonderful thing about the booming ethical fashion industry is the huge variety of designs, colours, cuts, fabrics and sizes now available. Designers with heart are creating beautiful, sexy, edgy, classic, current, imaginative, and, yes, flattering pieces ñ ethics will simply not be compromised and thankfully neither will the look and feel of their work. Reducing our footprint can be done without making any sacrifices.

One of the main driving forces of the ethical fashion boom is public awareness. Thanks to exposÈs on large manufacturers, the fact that sweatshop labour is used for the overwhelming majority of production can no longer be ignored. The power of boycotting has been demonstrated, as has the power of voting with our dollars to support good practice. Thanks to alternative medical practitioners, who deal with cause instead of just symptom, we're learning that we can build health by surrounding ourselves with and consuming healthy things.

Consumers are growing weary of the quantity without quality mentality. Most designers with an ethical bent to their art, work in small batches, producing high-quality goods with exceptional fabrics. Consumers are, in growing numbers, appreciating the right to vote with their dollars; and are exercising it to support the expansion of the sustainable textile industry, small farmers and farm co-operatives. We're all looking for ways to reduce our environmental impact, increase our social contribution, ease our consciences, hold on to some creature comforts, and continue celebrating art in all its forms.

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The Punk Rock Princess -Edinburgh/Scotland/Malta